Employer Brand Management is where reality meets the talk.
Want to save time and stress? Doing your homework and setting the correct tone goes a long way – one step at a time.
Many organisations fall into the circle of planning without giving enough regard to application. Employer branding does the heavy lifting to attract talent that shifts your business up a gear , but there is an added internal positive too.
By putting the values of employer branding in place, the working conditions for the current employees can also be improved. But, this requires an extra bit of effort.
Employer branding needs to be top-down. By doing so, leadership delivers a consistent message. As they say, culture begins at the heart.
If you’ve recruited before, you’ll know a common issue among teams. Teams don’t change mentalities with new members. Instead, new employees become part of an existing environment. And, an unpreferred environment leads to greater issues. Simply, this will lead to an overloaded turnover rates.
In a way, without this step, the whole process is redundant. You need to bring your word closer to reality. You need to keep the promise you are making to new and existing employees.
The next stage then is to make sure that the message is spread across the organisation and the overall organisation benefits from it.