Anticipatory Socialisation & Employee Retention – The Coming Together

Anticipatory Socialisation & Employee Retention – The Coming Together

Keywords – Anticipatory Socialisation

A research by Robert K. Merton found that privates in the military were more likely to get promoted if they had a role model officer. 

In other words, privates, who learnt from the behaviour and attitude of someone who has performed better, end up performing relatively better too.

Such a result has two angles. 

The more obvious angle is having an internal sense of direction; the want to do better by an individual. But, possibly more importantly, the officers who became role models must have created an image that was worth emulating in the first place.

From a managerial and business perspective, the coming together of the said two angles creates anticipatory socialisation. 

Anticipatory Socialisation

Anticipatory socialisation is the process through which non-members learn to become a part of a group that they aspire to join.

The said becoming a part of a group extends to the adoption of shared values, as well as standards. And, therefore, goes deeper than a simple case of socialisation. 

Such a shift of adopting the values of a group has massive repercussions for how jobs are performed for instance, within an organisation. And therefore, it is important from an organisational perspective to create the right environment for anticipatory socialisation to flourish.

Social Interactions 

By definition, anticipatory socialisation is a form of socialisation. Therefore, expecting anticipatory socialisation to work without the right social element is wishful thinking. 

In fact, when individuals find it hard to penetrate a group that they wanted to join, they form hostile and unfavourable opinions towards the group.

Apply this to an organisation and the idea of a social fit starts making sense.

Employee Retention

What happens when people are not socially satisfied at the workplace?

Such people are more likely to leave. As simple as that.

Therefore, anticipatory socialisation has dimensions of employee engagement, as well as employer branding, along with a direct impact of employee retention.

To learn more, get in touch with us today. 


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